ABOUT OUR STUDIO

Bluerock Design was founded in Boston, MA and is based on Martha’s Vineyard. Our comprehensive branding process withstands shifts in trends by creating timeless design. We believe that good design can improve the world. We create value by using that power to build connections between clients and their audiences. We take the time to understand your business’ culture, so you can focus on the business. Good design is good business.

SERVICES

Bluerock Design offers complete professional design, website, and photography services, with an emphasis on branding. For more information please fill out our Client Form.

BRANDING

Brand Identity/Logo
Stationery
Brand Collateral
Brand Guidelines
Custom Typography
Naming Systems
Creative Direction
Custom Photography

PRINT

Packaging Design
Label Design
Print Advertising
Signage & Wayfinding
Infographics
Poster Design
Annual Reports
Catalog & Book Design

Web

Website Design
Website Development
Squarespace Websites
Brand Integration
Responsive Design
E-Commerce
Mobile & App Design
Social Design Assets

DESIGN PROCESS

Beginning with the discovery phase, we identify the defining attributes of your brand. Our comprehensive research, consultation, and review process forms the foundation from which your design program will grow. The design phase establishes the look and feel through concept development representing your specific objectives and goals. This creative process leads to an initial presentation of ideas, followed by revisions to refine the design direction resulting in customized design solutions. The production phase prepares you with all materials needed for implementation. We will teach you how to employ these materials, and support your business’ creative direction. Our goal is to deliver brand support while building long-term relationships with our clients.

Elizabeth Cecil Photo

BEN SCOTT

Principal & Creative Director

Ben's multi-disciplinary background as a designer, photographer and mixed-media artist drives his creativity. His work has been recognized by the design industry, galleries, and private collectors around the world. Ben holds a BFA in Graphic Design from the Rhode Island School of Design (RISD). Away from his work, find Ben fly-fishing on tidal flats for striped bass or pruning bonsai trees.

Lainey Fink

Principal & Creative Director

Lainey is creatively driven by her passion to bring inspired design to Bluerock's clients. After earning a BFA in Graphic Design from the Rhode Island School of Design (RISD), she launched her career working with iconic designer, Milton Glaser. Lainey went on to create with some of the most respected and successful agencies in the field. When not in the studio, Lainey can be found at the potter's wheel covered in clay.

Selected Client List

A-OK Berkshire BBQ
Annie Parr Interiors
Atwood & Decker
B.B. Boyd
Big Flower
Boston Harbor Distillery
Brewer
Cambridge Mercantile
Campground Chocolate
Chickadee Restaurant
Chilmark General Store
Coastal Financial
Conrado
The Covington
Cross Current
Cycle Kids*
Dunn & Sons
Farm Neck Golf Club
Façonnable*
Four Sisters
Grey Barn & Farm
Greenwater Architects
Glendon Lambert
Harbor View Hotel
Harborview Nantucket
Harvard University*
Hawkins
Honeysuckle Oyster
Hunter’s Kitchen & Bar
Island Grown
Island Grown Schools
John Dolan Photography

Kairos
The Kelley House
Kismet Outfitters
LL Bean Signature*
Lamberts Cove Inn
Lamplighter Brewing
Little Gem Resorts
Lotuff Leather
Lovango Resort & Beach Club
Luminati Spirits
Marshall Farm Wood-Works
Morning Glory Farm
Morrice Florist
MV Glassworks
MV Hospital
MV Museum
MVY Radio
Nantucket Dreamland
Neiman Marcus
Nomans
Norton Point
Notch Brewing*
Oceanworks
Old Farmer's Almanac
Old Sculpin Gallery
Olie
On Time Catering
Pelican Reels
Portfolio Properties
The Port Hunter
Postfly
Quesos San Ramón

Reynolds Rappaport Kaplan & Hackney
Richer Pour Wine
Rosewater
Rockstar Reef
Ruel Gallery
Salte
Slate
Salty Girl Jewelry
Savenor’s*
Scout Hotels
Seacoast Properties
Sea Crest Beach Hotel
Seaworthy Gallery
Shepherd's Provisions
Signature Oysters
Six Acre
Stephanie King Interiors
Studio Nantucket
Surevest Wealth Mgmt.
Sweet Reaper
Wade Rod Co.
Verndale
Viewpoints Real Estate
Violet Clean
Vineyard Conservation Soc.
Vineyard Decorators
Vineyard Gazette
Vineyard Wind
Walnut Hill School
Winnetu Oceanside Resort
YMCA of MV

* Companies for which a project was created and hold the original copyright or whose clients hold the original copyright have been indicated with an asterisk. None of the information contained in any part of this website may be used on the internet, in print, publications, or any other media without the author’s permission.

Featured In

AIGA
Adweek
Allan Peters
Behance
Branding Served
Design Work Life
GOOD

Grain Edit
Mr. Cup
Grits and Grids
Incredible Types
Inspiration Grid
Martha's Vineyard Magazine
Martha’s Vineyard Times

Packaging Design Served
Print Magazine
Stationery Overdose
The DSGN Blog
The Dieline
Vineyard Style Magazine
We and the Color

Testimonials

Bluerock is the best. My thoughts and ideas were carefully listened to. With their keen skills, dreams were realized into a physical representation of who we are as a company. Working with Bluerock made one of the most daunting aspects of starting a new business not only seamless, but fun. Ben and Lainey rock. Love our brand!

Douglas Abdelnour, Nomans
Bluerock Design has been instrumental in the success we’ve had at Boston Harbor Distillery from the beginning. Their attention to detail, eye for design, grasp of the fundamentals and responsiveness of each project and brand they work on is unequalled. We’ve been working together for nearly seven years and look forward to the next seven! Cheers!

Rhonda Kallman, Boston Harbor Distillery
Ben and Lainey are the best! We’ve worked with Bluerock on every component of our brand, from logo and fonts to packaging design to special event promotions and posters. They have a knack for understanding our vague concepts or goals and translating them to beautiful designs, and we’re always amazed at the skill, creativity, and depth of options they provide for each project. They are also two of the kindest, most thoughtful, and most wonderfully creative people we know. Thank you B+L - we’re so happy to be working with you!

Lamplighter Brewing Co.
We have had the pleasure of working with Ben and Lainey at Bluerock Design over many years and on a major overhaul of our brand’s design. As the owner of The Grey Barn and Farm, the presentation of our products is extremely important to our foundation that food is a gift. Ben and Lainey are always enjoyable and easy to work with. They are proactive and collaborative problem solvers who have created branding that we are proud to showcase.

Molly Glasgow, Grey Barn & Farm
Bluerock brings a devout passion to creating brand identity that can stand the test of time.

Rob Ianelli, Oceanworks
Starting Honeysuckle Oyster Farm, I wanted to represent my oysters in a way that reflected an important goal of my new business: to produce a quality product. Ben and Lainey were able to achieve that for me with their branding. They joined me out on the water to see me at work in order to assist their design work. They were very receptive to my questions and input and were great in providing guidance and clear communication. Bluerock's work has helped to define my product in the marketplace and I couldn't be happier with Ben and Lainey's thoughtful help!

Nic Turner, Honeysuckle Oyster Farm
The thought of rebranding our company for the second time in five years was daunting to say the least, yet Ben and Lainey recognized that our moving to a newly renovated location was a pivotal opportunity to create a presence in the community. They successfully crafted a design that personified our philosophy and professionalism. Never in a millions years would I have imagined that our company would have a brand that rivals companies much larger than ours and one that would create such a positive outpouring from our friends, clients and the design industry at large. They are extremely talented and we are extremely grateful.

Christopher Hodgson, Coastal Financial
We approached Bluerock Design with the project of giving our e-commerce site a design refresh that could translate seamlessly to our other forms of collateral, from stationary to packaging. We were on a quest for an overarching look that, despite the inherent contradiction, was both classic and modern. Ben and Lainey delivered clean, beautiful results that continue to strike just the right chord. They were open to our input and incorporated tweaks and suggestions whenever necessary. Their belief in our brand was apparent, and it showed through in their genuine desire to make something timeless.

Lotuff Leather
Working with Ben and Lainey was an absolute treat because of their enthusiasm for their craft. They are professional, extremely talented and fun. I was blown away by the options they presented and years later I am still completely in love with the winning design.

Emily Coulter, Morrice Florist
Ben and Lainey at Bluerock do a great job. I've worked with them to generate content for both restaurants and retail, and have been impressed by their range and abilities across different sectors. I definitely recommend Bluerock Design if your looking for the best.

The Covington
Working with Ben and Lainey was seamless. They completely understood our brand and the importance of its history and created a rebranding package that continues to serve us very well. We couldn't have done it without them!

Colleen Quinnell, Old Farmer’s Almanac
Working with Bluerock Design is a true joy. Ben and Lainey are great people to interact with—they are completely available, accessible, understanding, patient, and deeply passionate and skilled about the work they do. Their creativity, experience, and talent, together with their warm personalities, makes them an ideal team to work with. We feel very fortunate to be able to partner with Bluerock Design and are proud to tell people that they are our design team. We simply can't recommend them highly enough.

Noli Taylor, Island Grown Schools
Bluerock’s originality and attention to detail is especially beneficial for any company seeking to create an inspired brand. Bluerock Design’s support for our cooperative will benefit many small rural dairy farmers in Nicaragua. Their design will enable our product to compete in the national and international market. We are grateful for their philanthropy, creativity and dedication they have put into our design which will move our project forward. Needless to say we are extremely satisfied with the results. We would strongly recommend Bluerock to anyone looking for graphic design services.

Leonardo Castro, Quesos San Ramón, Nicaragua
Bluerock Design approached the project with wonderful enthusiasm. Their research and attention to detail came across in everything they delivered. Working closely through the entire process, they valued my input and produced a truly unique brand for my business.

John Dolan Photography
We asked Bluerock Design to come up with branding solutions that we could adopt as we move forward. The results were stunning to say the least! They offered us a multitude of combinations that allow us to adapt to any given situation very quickly. They have great ideas, are very thorough, on time, on budget and very easy to work with. Thanks Bluerock, you hit it out of the park!

Jeffrey Serusa, Seaworthy Gallery
From start to finish, Bluerock’s process provides a welcome structure for mitigating the subjectivity and groupthink that can often overwhelm and undermine the branding exercise. Further, their work is of the highest quality and the team is truly a pleasure to work with. I can’t recommend Bluerock enough.

Joe Zarrett, Verndale

ABOUT OUR STUDIO

SERVICES

BRANDING

PRINT

Web

DESIGN PROCESS

BEN SCOTT

Principal & Creative Director

Lainey Fink

Principal & Creative Director

Selected Client List

Featured In

Bluerock brings a devout passion to creating brand identity that can stand the test of time.

Working with Ben and Lainey was an absolute treat because of their enthusiasm for their craft. They are professional, extremely talented and fun. I was blown away by the options they presented and years later I am still completely in love with the winning design.

Ben and Lainey at Bluerock do a great job. I've worked with them to generate content for both restaurants and retail, and have been impressed by their range and abilities across different sectors. I definitely recommend Bluerock Design if your looking for the best.

Working with Ben and Lainey was seamless. They completely understood our brand and the importance of its history and created a rebranding package that continues to serve us very well. We couldn't have done it without them!

Bluerock Design approached the project with wonderful enthusiasm. Their research and attention to detail came across in everything they delivered. Working closely through the entire process, they valued my input and produced a truly unique brand for my business.

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