Coastal Financial

We partnered with Coastal Financial—a premier provider of financial planning—to re-brand their look from concept to completion. The business relocated to a newly designed office space and their brand identity called for renovation as well. We developed an illustration of a square knot to represent the strength, confidence, and security Coastal Financial delivers to its clientele. The knot is two intertwined capital letter C’s, and the serif typography is a custom-designed typeface named Monocle, created by Maggie Putnam. We selected an uncoated antique gray, premium paper stock that would add warmth to the rich black and copper colors to all the printed materials. Metallic inks were used for the copper color, adding a subtle hint of sophistication and elegance. A comprehensive design system that includes, brand identity, stationery, advertising, signage, and brand collateral.