Island Grown Schools

Island Grown Schools (IGS) is a Martha’s Vineyard based non-profit and the Island’s farm-to-school program. IGS brings garden-based learning, healthy, locally grown food, and hands-on farm experiences to children in the community. Island Grown Schools was launched in 2007 as a program of Island Grown Initiative. We created a brand identity that felt warm, approachable and balanced with the program’s goals. The carrot icon grows through the words reinforcing the theme of growth and farming. A system of symbols, icons, and unique typography add depth and dimension to the brand. The rich eggplant purple is complimented by a vibrant secondary palette, inspired by the hues of fruits and vegetables found in the IGS garden’s. Our goal was to create a memorable brand that supports IGS in school gardens, classrooms, on farm field trips, and in school cafeterias. This project assists IGS’s mission to help children deepen their understanding of the land, sea, and the way food connects people to one another.