Studio Nantucket

Studio Nantucket is a fitness boutique that offers barre and high intensity interval training in the heart of Nantucket's historic downtown. The Studio empowers clients to mentally and physically conquer challenges inside and outside the Studio by promoting a healthy mind, body and balanced lifestyle. We created a logo and brand identity system to reflect a dynamic yet focused aesthetic. The logo balances a sharp angular serif with bars cut out of the letterforms. This references the barre techniques practiced at the Studio. A border around the logo also creates this connection between the visual system and the Studio's method. The color palette brings warmth, approachability and a sense of calm to the overall design. 

Shirt Photo by Sara Steele-Rogers